Ignacio "Nacho" Hernandez Jr. Archives

Marketing To The Hispanic Market – Part 2

August 7, 2006May 2, 2022 Tony2022Leave a Comment

We ended Part 1 of this two-part series with a quick discussion of the perceived entry barriers to marketing to Hispanics. We now take a brief look at the tactics that marketers use to reach the Hispanic market, and discuss in depth search engine marketing (SEM) as an optimal way of reaching Hispanics. Search engine […]

Marketing To The Hispanic Market

August 7, 2006July 31, 2021 Tony2265Leave a Comment

To Part 2 The U.S. Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas and ways to effectively target this barely tapped market. According to TNS Media Intelligence, marketers invested 10.5% more in America’s largest minority in 2005 than they did in 2004. In the U.S. […]